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£3k Portfolio and Media buying & TV Expert Index Bee Joins the show

Episode 148 · August 16th, 2020 · 47 mins 34 secs

About this Episode

I was joined by Index Bee, a TV & Media expert who gave great insight into FI's advertising capabilities, how much their spending on TV ads in the next year, what else FI can do in this area, what his strategy is with his size portfolio, and much more!

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Discussed on today's show:

  • Where FI are targeting their media budget
  • Econometrics data behind their media strategy
  • Tools & data that media buyers use
  • Where FI's media dollars are going
  • How effective is their media buying strategy?
  • Why is TV effective for FI?
  • Strategy with a £3k portfolio
  • More players and less futures?

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This episode was brought to you in partnership with IndexGain. Check them out here: Index Gain: and use the discount code 'FIG2020' for £5 off your first month, or your first month free and an extra £5 off if you go for their 6 month membership!

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Music by Nkato, and Joakim Karud and 18+

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