Comms, PR & Marketing Special Ft. 4 Year Football Index Veteran Chris Harris

Episode 118 · January 19th, 2020 · 1 hr 15 mins

About this Episode

Discussed on today's show:

  • Tips for new traders
  • The Transfer dividend announcement
  • Why did FI do the transfer dividend bonus?
  • FI Comms
  • What values do FI stand for?
  • FI taking down the bookmakers
  • FI marketing and aquisition for January 2020
  • Reactive vs. proactive marketing
  • Neymar's 'ghost' PB win when no-one knew if he'd scored or not!
  • Crisis comms planning
  • How important is clarity?
  • Why do FI make some of the same mistakes over and over again?
  • Should FI use more customer data to drive decision making?
  • Data marketing
  • Matt's FigCast Memes
  • FI texts
  • Whale hunting
  • PB matrix
  • Multi goal bonus?
  • MB Matrix
  • In-Play dividends

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Want to learn more about football index and hone your trading skills? Check out my YouTube channel: https://www.youtube.com/channel/UCBRKBjc-H8EvC15eejJc6GQ

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This episode was brought to you in partnership with IndexGain. Check them out here: Index Gain: https://indexgain.co.uk/?pa=FIG&subid=PODCAST and use the discount code 'FIG2020' for 50% off your first month!

The Football Index Podcast is supported by http://footballindextrader.co.uk, the best site for in depth player scouting and trading strategy. As an exclusive offer for podcast listeners, you can give the site a try with a 25% discount on your first month with code "FIG25".

Music by Nkato, and Joakim Karud