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Comms, PR & Marketing Special Ft. 4 Year Football Index Veteran Chris Harris

Episode 118 · January 19th, 2020 · 1 hr 15 mins

About this Episode

Discussed on today's show:

  • Tips for new traders
  • The Transfer dividend announcement
  • Why did FI do the transfer dividend bonus?
  • FI Comms
  • What values do FI stand for?
  • FI taking down the bookmakers
  • FI marketing and aquisition for January 2020
  • Reactive vs. proactive marketing
  • Neymar's 'ghost' PB win when no-one knew if he'd scored or not!
  • Crisis comms planning
  • How important is clarity?
  • Why do FI make some of the same mistakes over and over again?
  • Should FI use more customer data to drive decision making?
  • Data marketing
  • Matt's FigCast Memes
  • FI texts
  • Whale hunting
  • PB matrix
  • Multi goal bonus?
  • MB Matrix
  • In-Play dividends

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Music by Nkato, and Joakim Karud

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